As the year starts to wind down, I want to thank you for being on this journey with me. “What journey?” I can hear you wondering.

Let me explain.

Making decisions for your organization or brand is a dynamic, ongoing process, full of twists and turns. So is the process of conducting research to inform those decisions.

Sometimes, you have a clear itinerary, and you call on me to help you execute one little part of it — like a local tour operator. Other times, you might be in a more open-ended place, and I’ll be your travel agent. Are you looking for a long sojourn? A weekend getaway? What’s your budget? What are your goals? I’ll design the perfect vacation package for you. It’s not about where I want to go — it’s where you want to go. And I’ll help you figure that out.

Different stages of the journey yield different souvenirs —a press release, for example, or a major audience insight that changes the course of an upcoming product launch.

Wherever your journey takes you as 2017 comes to a close, thank you for continuing to choose me as your travel partner. Wishing you a wonderful holiday season and a very happy new year.

See you on the road!