• Understand how consumers are really using a product– and what their unmet needs are.
• Increase sales
• Measure the ROI of your program or campaign
Head Southpaw and founder, Jessica Broome, blends academic research training with almost 20 years of “real world” experience.
Prior to starting Southpaw Insights (originally Jessica Broome Research) in 2008, she was the director of measurement at MS&L; before that, she was a research account director at Ogilvy. Jessica holds a PhD in Survey Methodology from the University of Michigan. Read her bio here.