Physical and Emotional Realities During a Pandemic

We're delighted to share some more findings from our recent research about Americans' experience during the COVID-19 pandemic.

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Lemonade for You on Our 1st Birthday

Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.

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Don’t Worry About the Cat and More Tips on Working from Home

Southpaw Insights has always been a remote team, and we're happy to share some of our favorite tips for working effectively from home.

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An Ode to Amazing Women

My great grandmother Mollye was left-handed like me. Her sister Maude ran away to join the circus...

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My Data Driven Approach to New Year’s Resolutions

Every December, I love to do a year-end assessment of my life and plan for the new year ahead.

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Southpaw by the Numbers

Southpaw Insights has had an exciting year of growth, adventure, and research.

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Happy National Women Entrepreneurs Day!

To celebrate, I want to share a labor of love that I’ve worked on with three other women-owned businesses over the past year.

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Spotlight on a Survey About a Critical Issue

The closest I’ve come to 15 minutes of fame was getting a note published in the City Room section of the New York Times on Election Day, 2008.

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My Biggest Culture Shock Ever – And What it Means for Your Research

When I worked in research for public relations agencies, it was pretty typical for an account team to send a survey out to the office to get input on something (like a campaign idea or a tagline) that they were working on for a pitch or even for an existing client.

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Happy Lefthanders Day!

One of the things lefties are known for is being awesome at “divergent thinking,” or looking at different ways to solve a problem.

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