Southpaws and Snowblowers

My parents (pictured here in 1966, the year they got married) don’t live in a part of the country where snowblowers are standard issue, but last year my dad got

Share
5 Simple Ways to Write Better Surveys

Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why

Share
A Fun Way to Look at Gender Differences in Survey Response

On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing,

Share
Putting Respondents on the Red Carpet

It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before

Share

2015 was a blast!! I had trouble keeping my list to “only” 15 great experiences, but here are my favorites: 1. Visiting Iguazu Falls in Argentina and making my location

Share

I’ve written before about what my clients do that make me love them— but here are a few things I do to demonstrate how much I adore my clients and

Share

  We’ve all heard the adage “when one door closes, another one opens,” but I always thought of this in terms of breakups, not clients. Last week I shared the

Share

I recently had a project get canceled. This is not out of the ordinary; budgets get cut, priorities shift, and occasionally, another researcher wins the work instead (unbelievable, I know).

Share

I’m currently in Lagos, Nigeria doing in-home interviews (after 5 days of the same in Shanghai, China). More on this adventure soon, I promise! Right now I’m too deep in

Share

September 2008 was the last time I sat in a cubicle, wearing high heels and making money for someone else. Far from having the 7-year itch, I’m pretty much bursting

Share

Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets.

Share

I like to think of myself as a giver: I’m giving my clients information they didn’t have before, information they can use to make smarter decisions. Here are a few ways

Share
How to be a better client: Q&A with my favorite interviewers

This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending

Share

This song got stuck in my head as I was sharing my “spiel” with a prospect last week: I’m a “content-agnostic” researcher. Even though I’m not a subject matter expert

Share

Sed viverra dolor sed dolor placerat ornare ut et diam. Aliquam quis nunc quam. Maecenas feugiat dui venenatis dui convallis, a consectetur quam ornare. Proin eleifend, tellus in interdum malesuada,

Share

Sed bibendum ante nibh, ut pretium nisi volutpat vitae. Donec quis felis in nulla dictum mattis. Suspendisse sagittis lorem leo, tincidunt venenatis risus ullamcorper semper. Suspendisse a tincidunt sapien. Donec

Share

I love the holiday season. For the past few years my dear friend Nicole of Sloe Gin Fizz has been designing research-themed holiday cards that I send to all my

Share

I saw this picture in a store window recently and it reminded me of a conversation I had last spring with a new prospect. They were planning to use a

Share

I don’t tell this story often (because it kind of makes me look like an idiot), but I’m going to share it here, if only to show how far I’ve

Share

I try not to play favorites with my clients, but there are some who I am really, really delighted to be working with. Here are a few things they do

Share

Anyone who knows me knows that one of my very favorite things to do is exercise. I genuinely love going to the gym. I think this is one of my

Share

In September 2008, I boldly ventured out of the cubicle and into the unknown land of freelancing. There have been a few downs, but mostly ups, and I absolutely love

Share

I give a lot to my clients, and I never like to say no. An old boyfriend once told me, “I think if I caught on fire when you were

Share

I just learned the term “hive.” Not a bee hive– a worker hive. Essentially this is where, instead of having a big company, you work independently (yay) and have other

Share

This piece about putting a toddler to bed in 100 easy steps has been making the rounds lately, and it makes me think about the process I’ve been going through with a

Share