Southpaws and Snowblowers

My parents (pictured here in 1966, the year they got married) don’t live in a part of the country where snowblowers are standard issue, but last year my dad got

Share
5 Simple Ways to Write Better Surveys

Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why

Share
A Fun Way to Look at Gender Differences in Survey Response

On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing,

Share
Putting Respondents on the Red Carpet

It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before

Share

2015 was a blast!! I had trouble keeping my list to “only” 15 great experiences, but here are my favorites: 1. Visiting Iguazu Falls in Argentina and making my location

Share

I’ve written before about what my clients do that make me love them— but here are a few things I do to demonstrate how much I adore my clients and

Share

  We’ve all heard the adage “when one door closes, another one opens,” but I always thought of this in terms of breakups, not clients. Last week I shared the

Share

I recently had a project get canceled. This is not out of the ordinary; budgets get cut, priorities shift, and occasionally, another researcher wins the work instead (unbelievable, I know).

Share

I’m currently in Lagos, Nigeria doing in-home interviews (after 5 days of the same in Shanghai, China). More on this adventure soon, I promise! Right now I’m too deep in

Share

September 2008 was the last time I sat in a cubicle, wearing high heels and making money for someone else. Far from having the 7-year itch, I’m pretty much bursting

Share