.
Rebranding a well-known brand to reach the modern consumer
We conducted a 15-minute online survey with 1,500 American adults. This survey was designed as a randomized sequential monadic test to gain unbiased results about a variety of logo options.
The brand identified a direction to explore further in order to portray desired attributes and characteristics through their brand mark.
MORE CASE STUDIES
Want to hear more? Get in touch!