Financial Concerns May be Outweighing Virus Worries

Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.

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The Southpaw 3Q

If companies show consumers that they care right now, they will earn lasting customer loyalty.

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How Online Communities Flatten Time, Space & Embarrassment

Don’t get me wrong: there’s a lot to love about in-person focus groups. But to go deep, and give participants maximum time and space (from the comfort of their own homes) to be real, honest, and vulnerable? Well, you can’t beat an online community.

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The Elegance and Function of an Omnibus Survey

The sand is shifting beneath our feet. We can feel it as the wave rolls in, but what’s going to happen when the wave recedes? That’s what you need to know.

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A Snapshot of Americans During COVID-19

The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.

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Love in the Time of COVID

We've been sharing our recent research on consumers' state of mind during the COVID-19 pandemic.

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Physical and Emotional Realities During a Pandemic

We're delighted to share some more findings from our recent research about Americans' experience during the COVID-19 pandemic.

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Lemonade for You on Our 1st Birthday

Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.

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Don’t Worry About the Cat and More Tips on Working from Home

Southpaw Insights has always been a remote team, and we're happy to share some of our favorite tips for working effectively from home.

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An Ode to Amazing Women

My great grandmother Mollye was left-handed like me. Her sister Maude ran away to join the circus...

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