Happy Lefthanders Day!

For everyone who's ever struggled with left-handed scissors, ended up with an ink-stained hand after writing, or been told that "only lefties are in their right mind!" - today is our day!

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Five Things We Did to Pull off In-Person Research in the Middle of a Pandemic

We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.

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Social Media: Friend, Foe, or a Little Bit of Both?

There are reasons to be wary of social media. But our knee-jerk reaction to skepticism might be preventing us from engaging in important movements, like Black Lives Matter.

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2020: When Living In Fear Became a New Normal – But It Wasn’t “New” For Everyone

When the Covid-19 pandemic hit the U.S. in March, many people began to experience a new fear, that of becoming infected – or spreading the virus to others.

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Angry and Exhausted, but Hopeful: Results from a Nationwide Study

“I feel angry.” Nearly half (47%) of Black people we spoke to in a nationwide survey fielded in June named anger when..

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Measure the Gap: An Excerpt from a Town Hall Series

Our research "Same Storm, Different Boats," presented as part of a WiRe in Color Town Hall series.

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Spotlight on Gen Z

Anxious and uncertain: Here's what it's like for 18-24-year-olds as the pandemic rages on.

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Greater Risk, but Greater Optimism: Essential Workers During COVID-19

In our study of 1,377 Americans this month, we took a closer look at 166 people who classified themselves as “essential workers.”

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Parents and the Pandemic

We're all struggling right now, but one group that is especially hard-hit in our current reality is parents.

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Same Storm, Different Boats

We looked at how whites and POC are experiencing the pandemic differently.

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Trusted Sources of Information during a Pandemic

Who can we trust when information keeps evolving?

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What Consumers Want in Pandemic Times

As the pandemic continues, Americans face a tension: How can we go back to "normal" while remaining safe?

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Financial Concerns May be Outweighing Virus Worries

Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.

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The Southpaw 3Q

If companies show consumers that they care right now, they will earn lasting customer loyalty.

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How Online Communities Flatten Time, Space & Embarrassment

Don’t get me wrong: there’s a lot to love about in-person focus groups. But to go deep, and give participants maximum time and space (from the comfort of their own homes) to be real, honest, and vulnerable? Well, you can’t beat an online community.

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The Elegance and Function of an Omnibus Survey

The sand is shifting beneath our feet. We can feel it as the wave rolls in, but what’s going to happen when the wave recedes? That’s what you need to know.

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A Snapshot of Americans During COVID-19

The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.

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Love in the Time of COVID

We've been sharing our recent research on consumers' state of mind during the COVID-19 pandemic.

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Physical and Emotional Realities During a Pandemic

We're delighted to share some more findings from our recent research about Americans' experience during the COVID-19 pandemic.

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Lemonade for You on Our 1st Birthday

Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.

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Don’t Worry About the Cat and More Tips on Working from Home

Southpaw Insights has always been a remote team, and we're happy to share some of our favorite tips for working effectively from home.

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An Ode to Amazing Women

My great grandmother Mollye was left-handed like me. Her sister Maude ran away to join the circus...

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My Data Driven Approach to New Year’s Resolutions

Every December, I love to do a year-end assessment of my life and plan for the new year ahead.

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Southpaw by the Numbers

Southpaw Insights has had an exciting year of growth, adventure, and research.

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Happy National Women Entrepreneurs Day!

To celebrate, I want to share a labor of love that I’ve worked on with three other women-owned businesses over the past year.

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