College Students Teamwork Stacking Hand Concept

One of the things lefties are known for is being awesome at “divergent thinking,” or looking at different ways to solve a problem.

Moderating Tips Learned at the Bar

I’m always looking for parallels between my research life and my non-research life. Just as playing the ukulele made me a better report writer and ordering decaf coffee influenced my questionnaire

Just Released: A Survey With Legs!

When I worked in research at PR agencies, we often talked about a study having “legs,” meaning it could be presented in different ways and get a lot of media

What a Street Salesman Can Teach You About Knowing Your Customer

This is my neighbor, L. He’s a born salesman who scavenges things people have thrown out (not hard, since leaving items you don’t want any more on your stoop is

Southpaws and Snowblowers

My parents (pictured here in 1966, the year they got married) don’t live in a part of the country where snowblowers are standard issue, but last year my dad got

Does Your Research Use All Five Senses?

One of my favorite clients is a large retailer that hires me for “shop-along” research: walking through the store with customers and asking about their observations and experience. Basically I get

How Learning the Ukulele Helped Me Think About Presenting Information

As part of my personal Alzheimer’s prevention program, I’ve added ukulele lessons to my life. In addition to now being able to play both “Sea of Love” and “Hallelujah,” I

America, I Love You, But…

….please be aware of how you present research results in the news. Happy Election Day! In the spirit of our great democracy, I wanted to share a few articles I’ve

Using Visuals to Tell a Powerful Story

When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that my friend started out of her living room in 2011. Little Essentials

It Only Took Me Ten Years…

…but I finally took a vacation! A real, unplugged, no wi-fi, locked up my phone kind of vacation. I had all kinds of worries before I did this: “My clients

How to be a better client: Q&A with my favorite interviewers

This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a

5 Simple Ways to Write Better Surveys

Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why