Southpaws and Snowblowers

My parents (pictured here in 1966, the year they got married) don’t live in a part of the country where snowblowers are standard issue, but last year my dad got

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Does Your Research Use All Five Senses?

One of my favorite clients is a large retailer that hires me for “shop-along” research: walking through the store with customers and asking about their observations and experience. Basically I get

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How Learning the Ukulele Helped Me Think About Presenting Information

As part of my personal Alzheimer’s prevention program, I’ve added ukulele lessons to my life. In addition to now being able to play both “Sea of Love” and “Hallelujah,” I

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America, I Love You, But…

….please be aware of how you present research results in the news. Happy Election Day! In the spirit of our great democracy, I wanted to share a few articles I’ve

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Using Visuals to Tell a Powerful Story

When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that my friend started out of her living room in 2011. Little Essentials

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It Only Took Me Ten Years…

…but I finally took a vacation! A real, unplugged, no wi-fi, locked up my phone kind of vacation. I had all kinds of worries before I did this: “My clients

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How to be a better client: Q&A with my favorite interviewers

This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a

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5 Simple Ways to Write Better Surveys

Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why

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A Fun Way to Look at Gender Differences in Survey Response

On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing,

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Putting Respondents on the Red Carpet

It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before

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3 Insights You Can Get from Surveys — but Not from Social Media

“Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a

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Your “healthy” may not be my “healthy”

The other day on the subway I saw an ad that claimed “Only 3% of kids’ meals options are healthy.” Of course this was disturbing, but then I started wondering,

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Thank you for choosing me for your research journey

As the year starts to wind down, I want to thank you for being on this journey with me. “What journey?” I can hear you wondering. Let me explain. Making

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I recently gained 35 pounds without realizing it. Scratch that. I realized that my clothes didn’t fit and I felt like I was dressed up in someone else’s body. But

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After a three-day conversation with 12 strangers about peeing in their pants, I can now safely say I will talk to anyone about anything. Let me back up. Last month,

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Hello from the European Survey Research Association (ESRA) conference in Lisbon, Portugal! It’s a huge conference, and I had a great time yesterday speaking about some work I’m doing with

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Have you jumped on the subscription box bandwagon? Blue Apron, Stitch Fix, and Birch Box are some of the big names, but there are TONS more. I get half a

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It’s been a busy few weeks, but I’m glad to be sneaking in under the wire with my once a month blog post! I’ve had such a great range of projects

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My clients often want to ask people questions like, “Do you like this product?” “Is this ad credible?” “Would you take this off the shelf or take some action if

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It’s been a busy few weeks, including a mid-winter trip to America’s heartland! I had never been to Kansas City before, so when I was approached by a food company

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I’m finally recovering from jet lag after presenting last month at the Groningen Symposium on Language and Social Interaction in the Netherlands! The crux of my presentation is this: Telephone interviewers

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Ever since our presentation on the Respondent Experience at CASRO last year, one response has really stayed with me. We asked people what makes a survey experience BAD, and while

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It’s that time of year again. My inbox is full of holiday greetings from every research vendor who has me on their mailing list. I know it’s the thought that

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It’s been a few weeks since my talk at CASRO, and I’ve been too busy with client work (that’s a good thing!) and current events to really focus on delving

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You may have seen the famous 1948 picture where a jubilant Harry S Truman holds up the Chicago Tribune whose front page headline was written based on faulty poll data.

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