How to be a better client: Q&A with my favorite interviewers

This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a

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5 Simple Ways to Write Better Surveys

Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why

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A Fun Way to Look at Gender Differences in Survey Response

On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing,

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Putting Respondents on the Red Carpet

It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before

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3 Insights You Can Get from Surveys — but Not from Social Media

“Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a

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Your “healthy” may not be my “healthy”

The other day on the subway I saw an ad that claimed “Only 3% of kids’ meals options are healthy.” Of course this was disturbing, but then I started wondering,

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Thank you for choosing me for your research journey

As the year starts to wind down, I want to thank you for being on this journey with me. “What journey?” I can hear you wondering. Let me explain. Making

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I recently gained 35 pounds without realizing it. Scratch that. I realized that my clothes didn’t fit and I felt like I was dressed up in someone else’s body. But

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After a three-day conversation with 12 strangers about peeing in their pants, I can now safely say I will talk to anyone about anything. Let me back up. Last month,

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Hello from the European Survey Research Association (ESRA) conference in Lisbon, Portugal! It’s a huge conference, and I had a great time yesterday speaking about some work I’m doing with

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