After a fun summer of teaching Questionnaire Design at the University of Michigan, I’m on an education high and excited to get the word out about doing great research. I’ll be

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As a survey methodologist who spends a lot of time working in the “real world,” my philosophy is always: Respondents first. Respondents’ comfort and satisfaction with the survey experience should

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I like to give my loyal readers occasional updates of all my exciting activities and adventures in the research trenches… I’ve been in Ann Arbor, Michigan this summer, teaching a

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I’ve been teaching Questionnaire Design at the University of Michigan’s Summer Institute in Survey Research Techniques, and I’m finding it hugely fun for a few reasons: 1. My students are

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This piece about putting a toddler to bed in 100 easy steps has been making the rounds lately, and it makes me think about the process I’ve been going through with a

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As Q2 wraps up and the year is half over (!!), I wanted to check in on my 2014 goals. Make more money than last year—and make money every month. Still

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A few weeks ago, I was pondering (ok, complaining about) how hard it is to be a one-person show, and how, as a solopreneur, I do e-v-e-r-y-t-h-i-n-g from offering high level

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Like many people, I was saddened by the passing of author Maya Angelou last week. After her death, I learned that she had once been a market research interviewer. In A

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Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media

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Recently, an acquaintance learned that I had my own business and asked me, “Are you a doer or a seller?” I had to explain that as a solopreneur, I’m both,

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My parents came to New Orleans to visit this weekend. (That’s them in 1966!) My dad, himself an entrepreneur, and my mom, a logistics and problem-solving whiz, have been two

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David Letterman is on his way out, but in his honor, here’s a top 10 list. 1. Getting locked in a strange Indian family’s bathroom after an in-home interview. The respondent

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“How do you get your clients?” This is one of the most common questions I hear. I don’t advertise or have booths at trade shows or send out direct mail.

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I’ve said it before and I’ll say it again: everybody needs research. I love the diversity of companies and topics I get to work on. Lately I’ve done research for professional associations

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I found a journal I kept while working on an evaluation of two residential drug treatment facilities. Some excerpts:   March 2002: Just finished my first week! The director of the facility said

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A few weeks ago I wrote about one of my early jobs, interviewing inmates in maximum security prisons. I loved interviewing, but it was only part of what I did at

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I’m on my way back from Portland, where I spent two days at a fantastic conference of independent workers: freelancers, entrepreneurs, and other intrepid souls like myself. Like most conferences, there were

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  I set 14 work goals for 2014. Here’s how I’m doing: Make more money than last year—and make money every month. So far, so good. Work for at least 5 existing

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I moved to New Orleans last year, and I’ve just survived my first Mardi Gras! (That’s me on Mardi Gras day.) If you’ve never experienced it, Mardi Gras is a

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One of my very first jobs was interviewing inmates in maximum-security prisons in New York State. It was part of an evaluation of a parenting class for male inmates, which

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Last week I gave an overview of one of my favorite projects from last year, a global qualitative study on beverages. I thought you might like to see what a few days

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One of my favorite projects in 2013 was a global study on beverages.  The client wanted to know about the kinds of beverages people were making at home, as well as what

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I may have gone a little overboard by coming up with 14 work-related goals for 2014. The 7 I covered last week are all about the kinds of clients and projects I

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As promised, following up on last week’s 2013 recap, here’s a look forward with some goals for Jessica Broome Research in 2014. 1. Make more money than last year– and

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Whoa! I did not mean to abandon my blog for so long. I was completely absorbed for all of Q4 on a fantastic global qual project: doing in-home focus groups

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