I recently did a week-long juice fast at a wellness center.  Upon arrival, I was handed a questionnaire asking about my eating habits and how often I suffered from each

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Survey design is a linguistically intense undertaking.  Every respondent should get the same meaning from your questions—and it should be the meaning you had in mind when you wrote the

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What I Do and How I Got Here

I’m still looking for the perfect description of what I do. “Research” conjures images of white coats and Bunsen burners, and “survey” often leads people down the path of topography. 

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