“I’d like to call for an end to the segregation of qual and quant, and encourage you to start thinking of the two as peanut butter and bananas: Each is viable on their own, but the two can be even better in combination!” —Jessica Broome, Insights Association website
Online, telephone, and in-person surveys can:
See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
Combined with qualitative work, a door to door survey uncovered community sentiment so appropriate policy could be proposed.
We implemented a long term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.