It Takes Two to Tango: Five Tips for Getting the Most from Insights Supplier Partnerships

Most insights teams have had “flings” with a number of different vendors, but we dove into the perks and how-tos of settling down with a supplier partner for the long haul.

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2023: Southpaw’s Year in Review

As another calendar year rolls over, the Southpaw Insights team is excited to share our annual recap!

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The Power of Partnerships

Small agencies (and their clients) are embracing partnerships for everything from video production to primary research.

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The Power of Listening

One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.

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A Present For You on Our Fourth Birthday

In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.

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How Using Research and Insights Can Save Your Bacon

We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.

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How Southpaw Navigated 2022

Another year in the books! Check out this fun infographic to see how we navigated all the twists and turns of 2022.

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Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media

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I moved to New Orleans last year, and I’ve just survived my first Mardi Gras! (That’s me on Mardi Gras day.) If you’ve never experienced it, Mardi Gras is a

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One of my very first jobs was interviewing incarcerated people in maximum-security prisons in New York State. It was part of an evaluation of a parenting class for incarcerated men,

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Highs and Lows from a Global In-home and Shopalong Study

Last week I gave an overview of one of my favorite projects from last year, a global qualitative study on beverages. I thought you might like to see what a few days

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One of my favorite projects in 2013 was a global study on beverages.  The client wanted to know about the kinds of beverages people were making at home, as well as what

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I’ve written before about my mobile life, where I spend a few months in a place before moving on.  I’m lucky to have the technology to be able to service my

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