Five Things We Did to Pull off In-Person Research in the Middle of a Pandemic

We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.

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Social Media: Friend, Foe, or a Little Bit of Both?

There are reasons to be wary of social media. But our knee-jerk reaction to skepticism might be preventing us from engaging in important movements, like Black Lives Matter.

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2020: When Living In Fear Became a New Normal – But It Wasn’t “New” For Everyone

When the Covid-19 pandemic hit the U.S. in March, many people began to experience a new fear, that of becoming infected – or spreading the virus to others.

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Angry and Exhausted, but Hopeful: Results from a Nationwide Study

“I feel angry.” Nearly half (47%) of Black people we spoke to in a nationwide survey fielded in June named anger when..

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Spotlight on Gen Z

Anxious and uncertain: Here's what it's like for 18-24-year-olds as the pandemic rages on.

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Greater Risk, but Greater Optimism: Essential Workers During COVID-19

In our study of 1,377 Americans this month, we took a closer look at 166 people who classified themselves as “essential workers.”

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Parents and the Pandemic

We're all struggling right now, but one group that is especially hard-hit in our current reality is parents.

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Same Storm, Different Boats

We looked at how whites and POC are experiencing the pandemic differently.

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Trusted Sources of Information during a Pandemic

Who can we trust when information keeps evolving?

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What Consumers Want in Pandemic Times

As the pandemic continues, Americans face a tension: How can we go back to "normal" while remaining safe?

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Financial Concerns May be Outweighing Virus Worries

Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.

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A Snapshot of Americans During COVID-19

The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.

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