As a survey methodologist who spends a lot of time working in the “real world,” my philosophy is always: Respondents first. Respondents’ comfort and satisfaction with the survey experience should

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I’m on my way back from Portland, where I spent two days at a fantastic conference of independent workers: freelancers, entrepreneurs, and other intrepid souls like myself. Like most conferences, there were

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This week I’m continuing my series depicting Tourangeau, Rips, and Rasinski’s response process model in action.   Encode -> Comprehend -> Retrieve -> Map -> Report Last week I wrote about encoding: people can’t answer a question about

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