The Power of Listening

One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.

Share
Have We Come a Long Way Since 2020?

In the summer of 2020, the energy sweeping the country was like nothing I’d ever seen. For several weeks (with work largely at a standstill), I divided most of my time between marching in the streets and staying glued to CNN.

Share
The Company We Keep: Bringing Together Big Data and Thick Data

Here at Southpaw, we are lucky to work with all kinds of talented people and fascinating organizations. Read about our conversation with David Ricciardi, Founder and CEO of Proximo.

Share
Policing and Safety in America: One Country, Two Realities

It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. Southpaw Research Director Quiana Cooper-Jarrett reacts to some of our findings—and challenges us with a few more questions of her own.

Share
Happy Lefthanders Day!

For everyone who's ever struggled with left-handed scissors, ended up with an ink-stained hand after writing, or been told that "only lefties are in their right mind!" - today is our day!

Share
Social Media: Friend, Foe, or a Little Bit of Both?

There are reasons to be wary of social media. But our knee-jerk reaction to skepticism might be preventing us from engaging in important movements, like Black Lives Matter.

Share
2020: When Living In Fear Became a New Normal – But It Wasn’t “New” For Everyone

When the Covid-19 pandemic hit the U.S. in March, many people began to experience a new fear, that of becoming infected – or spreading the virus to others.

Share
Angry and Exhausted, but Hopeful: Results from a Nationwide Study

“I feel angry.” Nearly half (47%) of Black people we spoke to in a nationwide survey fielded in June named anger when..

Share
Measure the Gap: An Excerpt from a Town Hall Series

Our research "Same Storm, Different Boats," presented as part of a WiRe in Color Town Hall series.

Share
Spotlight on Gen Z

Anxious and uncertain: Here's what it's like for 18-24-year-olds as the pandemic rages on.

Share
Greater Risk, but Greater Optimism: Essential Workers During COVID-19

In our study of 1,377 Americans this month, we took a closer look at 166 people who classified themselves as “essential workers.”

Share
Parents and the Pandemic

We're all struggling right now, but one group that is especially hard-hit in our current reality is parents.

Share
Same Storm, Different Boats

We looked at how whites and POC are experiencing the pandemic differently.

Share
Trusted Sources of Information during a Pandemic

Who can we trust when information keeps evolving?

Share
What Consumers Want in Pandemic Times

As the pandemic continues, Americans face a tension: How can we go back to "normal" while remaining safe?

Share
Financial Concerns May be Outweighing Virus Worries

Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.

Share
The Southpaw 3Q

If companies show consumers that they care right now, they will earn lasting customer loyalty.

Share
The Elegance and Function of an Omnibus Survey

The sand is shifting beneath our feet. We can feel it as the wave rolls in, but what’s going to happen when the wave recedes? That’s what you need to know.

Share
A Snapshot of Americans During COVID-19

The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.

Share
Lemonade for You on Our 1st Birthday

Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.

Share
My Data Driven Approach to New Year’s Resolutions

Every December, I love to do a year-end assessment of my life and plan for the new year ahead.

Share
Southpaw by the Numbers

Southpaw Insights has had an exciting year of growth, adventure, and research.

Share
Happy National Women Entrepreneurs Day!

To celebrate, I want to share a labor of love that I’ve worked on with three other women-owned businesses over the past year.

Share

The closest I’ve come to 15 minutes of fame was getting a note published in the City Room section of the New York Times on Election Day, 2008.

Share