Financial Concerns May be Outweighing Virus Worries

Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.

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The Southpaw 3Q

If companies show consumers that they care right now, they will earn lasting customer loyalty.

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The Elegance and Function of an Omnibus Survey

The sand is shifting beneath our feet. We can feel it as the wave rolls in, but what’s going to happen when the wave recedes? That’s what you need to know.

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A Snapshot of Americans During COVID-19

The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.

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Lemonade for You on Our 1st Birthday

Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.

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My Data Driven Approach to New Year’s Resolutions

Every December, I love to do a year-end assessment of my life and plan for the new year ahead.

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Southpaw by the Numbers

Southpaw Insights has had an exciting year of growth, adventure, and research.

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Happy National Women Entrepreneurs Day!

To celebrate, I want to share a labor of love that I’ve worked on with three other women-owned businesses over the past year.

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Spotlight on a Survey About a Critical Issue

The closest I’ve come to 15 minutes of fame was getting a note published in the City Room section of the New York Times on Election Day, 2008.

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