Happy Lefthanders Day!

One of the things lefties are known for is being awesome at “divergent thinking,” or looking at different ways to solve a problem.

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Have you jumped on the subscription box bandwagon? Blue Apron, Stitch Fix, and Birch Box are some of the big names, but there are TONS more. I get half a

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I got to San Diego at the beginning of January for a 2-month stay. I was expecting sunshine and warm days at the beach. Instead, I was welcomed by El

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Improv comedy and research might seem like strange bedfellows, but more and more I’ve seen the two collide. The main takeaway from my work on telephone survey introductions was that being

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Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like

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Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets.

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I like to think of myself as a giver: I’m giving my clients information they didn’t have before, information they can use to make smarter decisions. Here are a few ways

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After a fun summer of teaching Questionnaire Design at the University of Michigan, I’m on an education high and excited to get the word out about doing great research. I’ll be

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Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media

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A few weeks ago I wrote about one of my early jobs, interviewing inmates in maximum security prisons. I loved interviewing, but it was only part of what I did at

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  I set 14 work goals for 2014. Here’s how I’m doing: Make more money than last year—and make money every month. So far, so good. Work for at least 5 existing

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I moved to New Orleans last year, and I’ve just survived my first Mardi Gras! (That’s me on Mardi Gras day.) If you’ve never experienced it, Mardi Gras is a

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Last week I gave an overview of one of my favorite projects from last year, a global qualitative study on beverages. I thought you might like to see what a few days

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A friend just pointed me to this article on a Washington Post survey of local issues in my hometown of Washington, D.C.  Seems there’s a little hullaballoo about the framing of the survey results—namely,

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Welcome to the 5th and final segment of the response process model: reporting.   Encode –> Comprehend –> Retrieve –> Map –> Report Imagine a respondent has gone through the first four steps: they know

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Welcome to part 4 of the response process model: mapping.   Encode –> Comprehend –> Retrieve –> Map –> Report A respondent could understand your question (and remember the answer), but not be able to place their response in

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I’m trying to keep this blog as practical and non-academic as possible, but one thing I learned at school that I still apply in every questionnaire I write was the Response Process

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I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content.

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“There is always a story in the data—you just have to find it.” This simple advice from an old boss got me through last week, when I got a desperate

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Here is a sample of topics I’ve done surveys and focus groups on in the past few months: Challenges to immunizing children experienced by health workers in 14 developing countries

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When I teach Survey Design Boot Camp, I like to remind students that open ended questions are like a box of chocolates: you never know what you’re going to get. I

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I meet a lot of people who tell me their company or organization can’t afford research. I almost always tell them,  “Actually, you can’t afford NOT to do research! What kind

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 When I ventured out to work on my own, I was really excited about working from home. I quickly learned, though, that working alone all the time is not for

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After qualitative research, my clients often ask questions like “What were the key take-aways from respondents in this market?” This is what they’re concerned about, and rightfully so; it’s their

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I recently did a week-long juice fast at a wellness center.  Upon arrival, I was handed a questionnaire asking about my eating habits and how often I suffered from each

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