Bringing Research to Life with Video

“The video component reminds clients that we're talking to real people, who are the heart of it all.” –Anya Zadrozny

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How it Feels to be Seen

Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts.

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Picture This: How We Visualize Data to Tell Stronger Stories

The multi-talented Sidney Jansons is a market researcher with a background in design.

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Policing and Safety in America: One Country, Two Realities

It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. Southpaw Research Director Quiana Cooper-Jarrett reacts to some of our findings—and challenges us with a few more questions of her own.

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An Ode to Amazing Women

My great grandmother Mollye was left-handed like me. Her sister Maude ran away to join the circus...

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Happy Lefthanders Day!

One of the things lefties are known for is being awesome at “divergent thinking,” or looking at different ways to solve a problem.

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