Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts. We help companies and organizations really see and understand their audience– whether that’s your employees, your customers, or lefties everywhere.

We’re obsessed with all things left-handed, and this year we talked to lefties around the country about the good, bad, and ugly parts of being a southpaw*.

A lot of what they had to say were things I’d heard before (and probably said myself): the permanently ink-stained hand, the higher rates of ADHD and dyslexia, the quest for scissors that actually work for lefties. Other topics came up, as well: the creativity, resilience, and self-sufficiency that one needs to develop when trying to navigate a world that’s not built for you. Ben, 34, from Virginia, explained: “You learn to do things left-handed on your own, and at the same time you learn to do things right-handed.”

But my biggest takeaway came from Harvey, a 62-year-old left-handed man from California. He told us about visiting Lefty’s, a store in San Francisco full of tools and gadgets designed for southpaws. “I was in heaven! It was eye-opening and refreshing that someone had put that much effort into things left-handers can use.”

Hear lefties speak their minds, and learn a little about the southpaw experience. (At 2:20, see Harvey talk about how it feels to be seen as a southpaw.)

Is there an opportunity for you to serve people better by really seeing what they need from you? We’d love to help you. Contact us.

*Fun fact: 1 in 3 Americans do not know that “Southpaw” refers to a left-handed person. (See some of our past research here and here.)