For this post, we’re focusing on the ways Southpaw Insights weaves an equity lens approach into each stage of the process to do better research with marginalized groups.
Most insights teams have had “flings” with a number of different vendors, but we dove into the perks and how-tos of settling down with a supplier partner for the long haul.
Small agencies (and their clients) are embracing partnerships for everything from video production to primary research.
One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.
The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding.
Last year, General Mills commissioned us to conduct the first ever comprehensive study on food and fitness shaming among consumers, dietitians, and fitness professionals.
In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.
I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm. Like any decision, there are advantages to both sides and we've laid them out in two handy lists.
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.
“The video component reminds clients that we're talking to real people, who are the heart of it all.” –Anya Zadrozny
Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts.
The multi-talented Sidney Jansons is a market researcher with a background in design.
In all the work we do, we apply a holistic “whole person” approach.
Whether you call it The Great Resignation or The Great Reshuffle, the voluntary departure of 47 million people from their jobs last year has been a big deal for employers of all sizes.
We surveyed 2,000 Americans (1,000 Black and 1,000 white) to understand settings in which people feel that they can be their own best, authentic selves.
I got my PhD in a super-specific line of study, but now I actually prefer being a super-generalist.
It’s been almost a year since the words “coronavirus pandemic” entered our daily lexicon.
When the pandemic started back in March, at 7:00 sharp every night, my Brooklyn neighbors would cheer and bang pots and pans out their windows, thanking all the healthcare workers who we couldn’t thank in person.
Despite high levels of concern about the virus, few Americans will be running to the clinic for a Covid-19 vaccine once it is available.
November 3 is right around the corner, and Southpaw Insights is excited to share some results from our latest pre-election study!
This summer, Southpaw joined forces with Gazelle Global and Zebra Strategies to conduct research about how Americans are being impacted by the pandemic and racial reckoning sweeping the country. We
As part of my personal Alzheimer’s prevention program, I’ve added ukulele lessons to my life. In addition to now being able to play both “Sea of Love” and “Hallelujah,” I
….please be aware of how you present research results in the news. Happy Election Day! In the spirit of our great democracy, I wanted to share a few articles I’ve
When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that my friend started out of her living room in 2011. Little Essentials
This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a
“Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a
I recently gained 35 pounds without realizing it. Scratch that. I realized that my clothes didn’t fit and I felt like I was dressed up in someone else’s body. But
Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like
I only drink decaf coffee. I know, this is terrible and tragic and I’m obviously not living life to the fullest. But bear with me. When I order decaf, in
Like many people, I was saddened by the passing of author Maya Angelou last week. After her death, I learned that she had once been a market research interviewer. In A
Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media
I’ve said it before and I’ll say it again: everybody needs research. I love the diversity of companies and topics I get to work on. Lately I’ve done research for professional associations
I’m on my way back from Portland, where I spent two days at a fantastic conference of independent workers: freelancers, entrepreneurs, and other intrepid souls like myself. Like most conferences, there were
I love this scene from Annie Hall, where Annie and Alvin are telling their respective therapists how often they have sex. Alvin: Hardly ever. Maybe three times a week. Annie: Constantly. I’d say three
I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content.
