Community-Engaged Tips for Collaborating with Hard-to-Reach Audiences

For this post, we’re focusing on the ways Southpaw Insights weaves an equity lens approach into each stage of the process to do better research with marginalized groups.

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A Present For You on Our Fourth Birthday

In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.

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In the Room or on the Zoom?

I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm. Like any decision, there are advantages to both sides and we've laid them out in two handy lists.

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How Using Research and Insights Can Save Your Bacon

We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.

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How Acting has Made me a Better Researcher

I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why. 

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Three Tips for Researching Hard to Reach Audiences

A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research. 

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Five Things We Did to Pull off In-Person Research in the Middle of a Pandemic

We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.

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Don’t Worry About the Cat and More Tips on Working from Home

Southpaw Insights has always been a remote team, and we're happy to share some of our favorite tips for working effectively from home.

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