In our study of 1,377 Americans this month, we took a closer look at 166 people who classified themselves as “essential workers.”
We're all struggling right now, but one group that is especially hard-hit in our current reality is parents.
We looked at how whites and POC are experiencing the pandemic differently.
Who can we trust when information keeps evolving?
As the pandemic continues, Americans face a tension: How can we go back to "normal" while remaining safe?
Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.
If companies show consumers that they care right now, they will earn lasting customer loyalty.
Don’t get me wrong: there’s a lot to love about in-person focus groups. But to go deep, and give participants maximum time and space (from the comfort of their own homes) to be real, honest, and vulnerable? Well, you can’t beat an online community.
The sand is shifting beneath our feet. We can feel it as the wave rolls in, but what’s going to happen when the wave recedes? That’s what you need to know.
The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.
We've been sharing our recent research on consumers' state of mind during the COVID-19 pandemic.
We're delighted to share some more findings from our recent research about Americans' experience during the COVID-19 pandemic.
Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.
Southpaw Insights has always been a remote team, and we're happy to share some of our favorite tips for working effectively from home.
My great grandmother Mollye was left-handed like me. Her sister Maude ran away to join the circus...
Every December, I love to do a year-end assessment of my life and plan for the new year ahead.
Southpaw Insights has had an exciting year of growth, adventure, and research.
To celebrate, I want to share a labor of love that I’ve worked on with three other women-owned businesses over the past year.
The closest I’ve come to 15 minutes of fame was getting a note published in the City Room section of the New York Times on Election Day, 2008.
When I worked in research for public relations agencies, it was pretty typical for an account team to send a survey out to the office to get input on something (like a campaign idea or a tagline) that they were working on for a pitch or even for an existing client.
One of the things lefties are known for is being awesome at “divergent thinking,” or looking at different ways to solve a problem.
I’m always looking for parallels between my research life and my non-research life. Just as playing the ukulele made me a better report writer and ordering decaf coffee influenced my questionnaire
When I worked in research at PR agencies, we often talked about a study having “legs,” meaning it could be presented in different ways and get a lot of media
This is my neighbor, L. He’s a born salesman who scavenges things people have thrown out (not hard, since leaving items you don’t want any more on your stoop is
My parents (pictured here in 1966, the year they got married) don’t live in a part of the country where snowblowers are standard issue, but last year my dad got
One of my favorite clients is a large retailer that hires me for “shop-along” research: walking through the store with customers and asking about their observations and experience. Basically I get
As part of my personal Alzheimer’s prevention program, I’ve added ukulele lessons to my life. In addition to now being able to play both “Sea of Love” and “Hallelujah,” I
….please be aware of how you present research results in the news. Happy Election Day! In the spirit of our great democracy, I wanted to share a few articles I’ve
When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that my friend started out of her living room in 2011. Little Essentials
…but I finally took a vacation! A real, unplugged, no wi-fi, locked up my phone kind of vacation. I had all kinds of worries before I did this: “My clients
This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a
Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why
On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing,
It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before
“Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a