logo
Southpaw Insights
  • About Southpaw
    • About Southpaw
    • Our Team
    • Diversity & Inclusion
    • What We Believe
    • What Clients Say
  • Our Work
    • Our Work
    • Capabilities
  • Case Studies
  • Blog
  • LinkedIn
  • Contact Us
.
Home Case Study: Food Communications

Consumers’ changing attitudes toward food

  • Challenge
  • Approach
  • Result

Challenge

In a world where everyone seems to be eating high-protein, low-carb, no-carb, plant-based, etc., one food – despite being loaded with health benefits that fit into these new eating patterns – was seeing a decrease in consumption.

Approach

A food company wanted to explore what changes in consumer perceptions have occurred since 2005, when they last conducted consumer research. We fielded an online survey among 1,400 consumers to understand their habits around and knowledge of the benefits of this food.

Result

Results helped inform a category-building campaign aimed at improving consumer perceptions and increasing sales.

MORE CASE STUDIES

Case Study: Retail Tech Platform
Retail
Case Study: Retail Tech Platform
More
Case Study: DEI in B2B
Non-profit
Case Study: DEI in B2B
More
Case Study: Information Technology & Software
Hospitality
Case Study: Information Technology & Software
More
Case Study: Criminal Justice
Criminal Justice
Case Study: Criminal Justice
More
Case Study: Food
Food & Beverage
Case Study: Food
More
Case Study: Retail
Retail
Case Study: Retail
More
Case Study: Virtual Focus Groups
Non-profit
Case Study: Virtual Focus Groups
More
Case Study: Retail
Retail
Case Study: Retail
More
Boy (4yrs) looking out of car window
Retail
Case Study: User Experience
More
Case Study: Health and Wellness
Health & Wellness
Case Study: Health and Wellness
More
Case Study: Health OTC
Health & Wellness
Case Study: Health OTC
More
Case Study: Environmental Issues
Environmental
Case Study: Environmental Issues
More
Case Study: Environmental Issues
Non-profit
Case Study: Environmental Issues
More
Case Study: Brand Communications
Branding
Case Study: Brand Communications
More
Case Study: Retail
Retail
Case Study: Retail
More
Case Study: Family Dining and Entertainment
Entertainment
Case Study: Family Dining and Entertainment
More
Case Study: Healthcare Brand Perceptions
Health & Wellness
Case Study: Healthcare Brand Perceptions
More
Case Study: E-Commerce
Retail
Case Study: E-Commerce
More
Case Study: Health & Wellness
Health & Wellness
Case Study: Health & Wellness
More
Case Study: Retail
Retail
Case Study: Retail
More

MORE CASE STUDIES

Case Study: Retail Tech Platform
Retail
Case Study: Retail Tech Platform
Case Study: DEI in B2B
Non-profit
Case Study: DEI in B2B
Case Study: Information Technology & Software
Hospitality
Case Study: Information Technology & Software
Case Study: Criminal Justice
Criminal Justice
Case Study: Criminal Justice
Case Study: Food
Food & Beverage
Case Study: Food
Case Study: Retail
Retail
Case Study: Retail
Case Study: Virtual Focus Groups
Non-profit
Case Study: Virtual Focus Groups
Case Study: Retail
Retail
Case Study: Retail
Case Study: User Experience
Retail
Case Study: User Experience
Case Study: Health and Wellness
Health & Wellness
Case Study: Health and Wellness
Case Study: Health OTC
Health & Wellness
Case Study: Health OTC
Case Study: Environmental Issues
Environmental
Case Study: Environmental Issues

Want research news and tips? Sign up for our newsletter!

All content copyright 2014-2023, Southpaw Insights, Brooklyn, NY. Reuse or reprinting of anything on this site is prohibited without written permission. Portrait photography by Kari Otero Photography.
logo