We conducted a short but intense 3-day online community that explored the journey women went through: symptoms, the search for appropriate products, and seeking information about their condition. Because of the lack of appropriate incontinence products on the market, many women retrofit other products to meet their needs – demonstrating a real consumer need and gap in the marketplace. The exercises and testimonials given by the online community were illuminating for our client and cathartic and empowering for the participants.
