Challenge: An online health and wellness brand striving to put information into the hands of Americans wanted to explore trends in the health mindset, what expectations exist around treatment options, and how complementary medicine fits in with overall health goals.
Approach: We conducted an online survey with over 2,000 adults in order to compare groups of patients who are diagnosed with a chronic health condition, patients who indicate symptoms but have not yet been diagnosed, and those who are considered to be healthy adults.
Result: The company learned where they can play in the medical landscape to promote overall health and wellness and what barriers exist in the current health system that prevent people from achieving optimal health.
