Exploring cultural context for a public health campaign
Southpaw Insights developed a 3-week online bulletin board discussion to allow for rich conversation and connection with men in states of interest. The extended timeframe allowed for an exploration of their home lives, relationship to the medical community and doctors, racial issues, and a deep look at the health topic of interest.
By utilizing open ended questions, photo projective techniques, and interactive tools such as the mark up tool and collage tool, we were able to understand health and healthcare decisions that impact their lives in the long term, as well as messages that resonated.
MORE CASE STUDIES
Want to hear more? Get in touch!
