Identifying opportunity areas for product development
Southpaw Insights used both internal client lists and unique recruiting methods to find IT leaders, HR managers, VPs, and director-level influencers. Respondents participated in 45-minute, one-on-one video interviews to discuss their current solutions and organizational needs.
IT leaders exposed flaws in some potential expansion areas and embraced others. Through this understanding, this software company could more smartly approach their opportunity areas to make wise business decisions at a crucial point in their business growth.
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