A major department store sought help to understand shopper engagement two years after the start of the global pandemic and identify key performance indicators of an annual in-store event that spans two weeks, attracting domestic and international visitors year after year.
Evaluating an Interactive Marketing Experience
Across three days, we conducted over 100 in-store intercepts where visitors had the option to participate by scanning a QR code with their personal device to share their experiences through an online survey with capabilities to upload picture and video responses.
The results established crucial metrics of success to track next year and beyond, and the uploaded pictures and videos were a new and unique way of showcasing visitors’ experiences from their point of view.
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