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Home Case Study: Retail

Unveiling Shoppers’ Experiences with a New Store Format

  • Challenge
  • Approach
  • Result

Challenge

A major department store was rolling out a new, smaller store format and wanted to maximize its appeal as well as capitalize on initial and return visits.

Approach

Southpaw Insights conducted 1-on-1 shopalongs and intercepts, to assess the shopping experience and gain insights on how to increase store traffic.

Result

The research provided the retailer with recommendations on product assortment, store layout, and customer services and also identified key opportunities for brand communications.

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