Exploring the B2B journey and evaluating propositions
We conducted 30 in-language, online interviews among decision-making grocery professionals in the US, Canada, the UK, France, Taiwan, and Japan. Interviews included administering a 20-minute quantitative survey to test positioning and value proposition narratives.
The research mapped out the decision-making journey, identifying motivations, key criteria for consideration, and pain points. It also gave the client meaningful direction and recommendations for developing their positioning statements.
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