An environmental organization wanted to understand its members’ perceptions and attitudes on one of the latest, but lesser-known clean energy technologies. The organization ultimately sought to uncover what messaging would be most effective to inspire action in the Northeastern United States.
Igniting Clean Energy Activism
First, Southpaw Insights conducted 5-day online community boards with members and lookalike audiences, totaling over 70 participants. Initial takeaways from the boards helped refine messages that were then tested via an online survey among members.
Our research findings helped curate comprehensive and effective messaging for the organization, and empowered their communications team to target messaging in residential territories with the greatest likelihood to drive action towards policy change.