Igniting clean energy activism
First, Southpaw Insights conducted 5-day online community boards with members and lookalike audiences, totaling over 70 participants. Initial takeaways from the boards helped refine messages that were then tested via an online survey among members.
Our research findings helped curate comprehensive and effective messaging for the organization, and empowered their communications team to target messaging in residential territories with the greatest likelihood to drive action towards policy change.
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