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Home Case Study: Family Dining and Entertainment

Identifying Customer Favorites and Future Mainstays

gumballs in a bowl and spilling from bowl
  • Challenge
  • Approach
  • Result

Challenge

A national family entertainment and restaurant chain hosting promotional events throughout the year wanted to learn which event activities visitors took part in and enjoyed the most and collect general feedback on visitors’ experiences.

Approach

During each promotional event, visitors could scan a barcode displayed throughout the establishment to take a 5-minute survey on their phones.

Result

Results from the surveys allowed business decision-makers to “experience” the events from the perspective of their visitors. Data-driven evaluation of reactions to various promotional items (e.g., gift cards, menu items, entertainment) informed decisions for future events.

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