A national family entertainment and restaurant chain hosting promotional events throughout the year wanted to learn which event activities visitors took part in and enjoyed the most and collect general feedback on visitors’ experiences.
Identifying Customer Favorites and Future Mainstays
During each promotional event, visitors could scan a barcode displayed throughout the establishment to take a 5-minute survey on their phones.
Results from the surveys allowed business decision-makers to “experience” the events from the perspective of their visitors. Data-driven evaluation of reactions to various promotional items (e.g., gift cards, menu items, entertainment) informed decisions for future events.