Case Study: Financial Services – Southpaw Insights

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Building trust with Canadian credit card users

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Challenge

A credit card company recognized that the landscape of consumer trust and loyalty is shifting; they wanted to understand what this meant for them.

Approach

We conducted a 2-week online bulletin board among Canadian Millennials, asking about trusted brands and testing initiatives the company was considering.

Result

The client learned what was behind consumers’ trust in financial brands, as well as guidance on finalizing their trust-building initiatives.

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