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Building trust with Canadian credit card users
We conducted a 2-week online bulletin board among Canadian Millennials, asking about trusted brands and testing initiatives the company was considering.
The client learned what was behind consumers’ trust in financial brands, as well as guidance on finalizing their trust-building initiatives.
Building trust with Canadian credit card users
Challenge: A credit card company recognized that the landscape of consumer trust and loyalty is shifting; they wanted to understand what this meant for them.
Approach: We conducted a 2-week online bulletin board among Canadian Millennials, asking about trusted brands and testing initiatives the company was considering.
Result: The client learned what was behind consumers’ trust in financial brands, as well as guidance on finalizing their trust-building initiatives.