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Home Case Study: Financial Services
Building trust with Canadian credit card users
  • Challenge
  • Approach
  • Result

Challenge

A credit card company recognized that the landscape of consumer trust and loyalty is shifting; they wanted to understand what this meant for them.

Approach

We conducted a 2-week online bulletin board among Canadian Millennials, asking about trusted brands and testing initiatives the company was considering.

Result

The client learned what was behind consumers’ trust in financial brands, as well as guidance on finalizing their trust-building initiatives.

Building trust with Canadian credit card users

 

Challenge: A credit card company recognized that the landscape of consumer trust and loyalty is shifting; they wanted to understand what this meant for them.

Approach: We conducted a 2-week online bulletin board among Canadian Millennials, asking about trusted brands and testing initiatives the company was considering.

Result: The client learned what was behind consumers’ trust in financial brands, as well as guidance on finalizing their trust-building initiatives.

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