Results informed an outreach and communications strategy to engage RDs as both users and ambassadors of the product.
Findings helped to identify the elements that worked well across the three campaigns and narrowed the consumer target base to three key segments. Our client learned, however, that none of the three campaigns were quite yet “ready for prime time.” In order to develop a compelling brand personality for the brand, its creative team strengthened the RTBs and combined the creative elements that received the highest survey ratings to rework the campaign and thereby establish a unique point of difference.
Engaging dieticians as ambassadors
Challenge: A kitchen device company wanted to use dieticians as advocates for their product.
Approach: We conducted an online survey among 250 RDs nationwide to understand not only their own views on fruit and vegetable consumption, but how they made recommendations to clients.
Result: Results informed an outreach and communications strategy to engage RDs as both users and ambassadors of the product.