Setting the stage to promote a new drug

Challenge: A major pharmaceutical company in pre-launch for an innovative drug wanted to show a needs gap among both patients and physicians globally.

Approach: We conducted an online survey among 2,000 patients and 300 physicians across 3 specialties in 6 countries. Areas of questioning included disease and treatment experience as well as hopes for the future.

Result: Results delivered to the client and their communications agency formed the springboard for a communications plan demonstrating a need for their new product.