Challenge: As the policy dialogue in California began to include issues around diesel engines and fuels, the Diesel Technology Forum aimed to understand statewide public opinion about diesel.
Approach: An online survey among a representative sample of California voters to explore their knowledge about and opinions of diesel and their views on relevant state funding decisions.
Result: The client, a non-profit dedicated to raising awareness about the importance of diesel, was able to make informed recommendations to state and local officials around environmental policy and investments.
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