Challenge: It is an American’s right to vote in each election — yet in 2018, only 49.3% of Americans with disabilities voted. This particular population has experienced unique difficulties and challenges which inhibit their ability to exercise their full voting rights.
Approach: On behalf of Smartmatic, we conducted an online survey of 1,004 voters with disabilities to gain insight into their experience at the polls and explore ways both technology and election officials could better meet their needs.
Result: Smartmatic learned that it’s not people that stand in the way of voters with disabilities, but technology. They subsequently rolled out a strategic media campaign on National Voter Registration Day to highlight the issue and bring attention to the solution.
Read the whole study HERE.