Challenge: A new product for light bladder leakage sufferers wanted to position their OTC product in a way that would resonate with women under 40.
Approach: A short but intense three-day online community explored the journey women went through: symptoms, the search for appropriate products, and seeking information about their condition.
Result: By understanding their patient’s journey, the client was able to position themselves as offering not just a product but an information and support network.
