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Home Case Study: Women’s Health

Women’s health patient journey

  • Challenge
  • Approach
  • Result

Challenge

A new product for light bladder leakage sufferers wanted to position their OTC product in a way that would resonate with women under 40.

Approach

A short but intense 3-day online community explored the journey women went through: symptoms, the search for appropriate products, and seeking information about their condition.

Result

By understanding their patient’s journey, the client was able to position themselves as offering not just a product but an information and support network.

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