FEATURED CASE STUDY
Derailing the Food & Fitness Shame Cycle
A food company wanted to be thought leaders around the as-yet unexplored concepts of food and fitness shaming. They engaged us for a study exploring consumers’ experiences with and sources of shaming; perceptions on how shaming is perpetrated and by whom; and how nutrition and fitness professionals can address these issues and provide more equitable nutrition and fitness services to consumers. >>
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