Community-Engaged Tips for Collaborating with “Hard-to-Reach Audiences”

For this post, we’re focusing on the ways Southpaw Insights weaves an equity lens approach into each stage of the process to do better research with marginalized groups.

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It Takes Two to Tango: Five Tips for Getting the Most from Insights Supplier Partnerships

Most insights teams have had “flings” with a number of different vendors, but we dove into the perks and how-tos of settling down with a supplier partner for the long haul.

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2023: Southpaw’s Year in Review

As another calendar year rolls over, the Southpaw Insights team is excited to share our annual recap!

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The Power of Partnerships

Small agencies (and their clients) are embracing partnerships for everything from video production to primary research.

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The Power of Listening

One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.

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What’s the Difference Between an Insight and a Finding?

The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding.

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Unveiling a New Study: Derailing the Cycle of Food Shame

Last year, General Mills commissioned us to conduct the first ever comprehensive study on food and fitness shaming among consumers, dietitians, and fitness professionals.

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A Present For You on Our Fourth Birthday

In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.

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In the Room or on the Zoom?

I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm. Like any decision, there are advantages to both sides and we've laid them out in two handy lists.

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How Using Research and Insights Can Save Your Bacon

We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.

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How Southpaw Navigated 2022

Another year in the books! Check out this fun infographic to see how we navigated all the twists and turns of 2022.

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Bringing Research to Life with Video

“The video component reminds clients that we're talking to real people, who are the heart of it all.” –Anya Zadrozny

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How it Feels to be Seen

Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts.

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Picture This: How We Visualize Data to Tell Stronger Stories

The multi-talented Sidney Jansons is a market researcher with a background in design.

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Have We Come a Long Way Since 2020?

In the summer of 2020, the energy sweeping the country was like nothing I’d ever seen. For several weeks (with work largely at a standstill), I divided most of my time between marching in the streets and staying glued to CNN.

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The Company We Keep: Bringing Together Big Data and Thick Data

Here at Southpaw, we are lucky to work with all kinds of talented people and fascinating organizations. Read about our conversation with David Ricciardi, Founder and CEO of Proximo.

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Using a “Whole Person” Approach for Better Data and Happier Respondents

In all the work we do, we apply a holistic “whole person” approach.

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How Research Can Help You Weather the Great Resignation

Whether you call it The Great Resignation or The Great Reshuffle, the voluntary departure of 47 million people from their jobs last year has been a big deal for employers of all sizes.

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Top 10 Moments from my Research Career

David Letterman is on his way out, but in his honor, here’s a top 10 list. 1. Getting locked in a strange Indian family’s bathroom after an in-home interview. The respondent

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Southpaw’s 2021 in Review

What a year it's been! Here are a few highlights from the Southpaw Insights team...

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The 7-point difference that speaks volumes about workplace experience

We surveyed 2,000 Americans (1,000 Black and 1,000 white) to understand settings in which people feel that they can be their own best, authentic selves.

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Happy Left-Handers Day, 2021!

To celebrate International Left-Handers Day, (which falls annually on August 13) let's play... TWO THRUTHS AND A LIE! Lefty style!

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Policing and Safety in America: One Country, Two Realities

It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. Southpaw Research Director Quiana Cooper-Jarrett reacts to some of our findings—and challenges us with a few more questions of her own.

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Words of Pandemic Wisdom from the Southpaw Moms

It’s been a rough year for parents. (We’ve done the research.) The fabulous Southpaw Moms share some words of wisdom gleaned during the pandemic.

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What I Learned Outside the Classroom — Lessons from the Court, Field and River

Fun fact: I was a student athlete for most of my younger years, with a lot more emphasis on "athlete" than "student."

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Superpowers of the Generalist

I got my PhD in a super-specific line of study, but now I actually prefer being a super-generalist.

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We’re Back On Our Feet. What Do You Need?

The feds just rolled out their second round of PPP funding for small businesses, and filing our application sent me back to a dark place...

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Southpaw’s 2020 in Review

What a year it's been! Here are a few highlights from the Southpaw Insights team...

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Some Thoughts on the Dumpster Fire That is 2020

It’s been almost a year since the words “coronavirus pandemic” entered our daily lexicon.

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Thinking About Health and Healthcare as the Pandemic Rages on

When the pandemic started back in March, at 7:00 sharp every night, my Brooklyn neighbors would cheer and bang pots and pans out their windows, thanking all the healthcare workers who we couldn’t thank in person.

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Convincing Americans to get a Covid-19 Vaccine Will be a Hard Task

Despite high levels of concern about the virus, few Americans will be running to the clinic for a Covid-19 vaccine once it is available.

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Three Weeks Until the Election!

November 3 is right around the corner, and Southpaw Insights is excited to share some results from our latest pre-election study! 

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Summer Round-up

How is it the middle of September already?!? Summer is my favorite season and, as usual, it flew by in a whirlwind of sunshine and blueberries.

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Minding the Gap: A Speaker Series

This summer, Southpaw joined forces with Gazelle Global and Zebra Strategies to conduct research about how Americans are being impacted by the pandemic and racial reckoning sweeping the country. We

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How Acting has Made me a Better Researcher

I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why. 

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