An Ode to Amazing Women

My great grandmother Mollye was left-handed like me. Her sister Maude ran away to join the circus...

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My Data Driven Approach to New Year’s Resolutions

Every December, I love to do a year-end assessment of my life and plan for the new year ahead.

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Southpaw by the Numbers

Southpaw Insights has had an exciting year of growth, adventure, and research.

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Happy National Women Entrepreneurs Day!

To celebrate, I want to share a labor of love that I’ve worked on with three other women-owned businesses over the past year.

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Spotlight on a Survey About a Critical Issue

The closest I’ve come to 15 minutes of fame was getting a note published in the City Room section of the New York Times on Election Day, 2008.

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My Biggest Culture Shock Ever – And What it Means for Your Research

When I worked in research for public relations agencies, it was pretty typical for an account team to send a survey out to the office to get input on something (like a campaign idea or a tagline) that they were working on for a pitch or even for an existing client.

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Happy Lefthanders Day!

One of the things lefties are known for is being awesome at “divergent thinking,” or looking at different ways to solve a problem.

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Moderating Tips Learned at the Bar

I’m always looking for parallels between my research life and my non-research life. Just as playing the ukulele made me a better report writer and ordering decaf coffee influenced my questionnaire

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Just Released: A Survey With Legs!

When I worked in research at PR agencies, we often talked about a study having “legs,” meaning it could be presented in different ways and get a lot of media

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What a Street Salesman Can Teach You About Knowing Your Customer

This is my neighbor, L. He’s a born salesman who scavenges things people have thrown out (not hard, since leaving items you don’t want any more on your stoop is

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Southpaws and Snowblowers

My parents (pictured here in 1966, the year they got married) don’t live in a part of the country where snowblowers are standard issue, but last year my dad got

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Does Your Research Use All Five Senses?

One of my favorite clients is a large retailer that hires me for “shop-along” research: walking through the store with customers and asking about their observations and experience. Basically I get

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How Learning the Ukulele Helped Me Think About Presenting Information

As part of my personal Alzheimer’s prevention program, I’ve added ukulele lessons to my life. In addition to now being able to play both “Sea of Love” and “Hallelujah,” I

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America, I Love You, But…

….please be aware of how you present research results in the news. Happy Election Day! In the spirit of our great democracy, I wanted to share a few articles I’ve

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Using Visuals to Tell a Powerful Story

When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that my friend started out of her living room in 2011. Little Essentials

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It Only Took Me Ten Years…

…but I finally took a vacation! A real, unplugged, no wi-fi, locked up my phone kind of vacation. I had all kinds of worries before I did this: “My clients

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How to be a better client: Q&A with my favorite interviewers

This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a

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5 Simple Ways to Write Better Surveys

Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why

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A Fun Way to Look at Gender Differences in Survey Response

On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing,

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Putting Respondents on the Red Carpet

It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before

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3 Insights You Can Get from Surveys — but Not from Social Media

“Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a

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Your “healthy” may not be my “healthy”

The other day on the subway I saw an ad that claimed “Only 3% of kids’ meals options are healthy.” Of course this was disturbing, but then I started wondering,

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Thank you for choosing me for your research journey

As the year starts to wind down, I want to thank you for being on this journey with me. “What journey?” I can hear you wondering. Let me explain. Making

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I recently gained 35 pounds without realizing it. Scratch that. I realized that my clothes didn’t fit and I felt like I was dressed up in someone else’s body. But

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After a three-day conversation with 12 strangers about peeing in their pants, I can now safely say I will talk to anyone about anything. Let me back up. Last month,

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