I just got back from 12 days in China and Nigeria, doing in-home focus groups with teens. A lot of people have been throwing questions at me, so I thought
I’m currently in Lagos, Nigeria doing in-home interviews (after 5 days of the same in Shanghai, China). More on this adventure soon, I promise! Right now I’m too deep in
September 2008 was the last time I sat in a cubicle, wearing high heels and making money for someone else. Far from having the 7-year itch, I’m pretty much bursting
I spent last week in North Carolina, working with the client who has taken over my life this summer. This time, I trained ten local women in face-to-face interviewing. They are
Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like
Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets.
A former client and friend called me this spring and invited me to collaborate on a super fun and dynamic project: experiential “hike-alongs” with Millennials. I’ve done “shop-alongs,” where we
I like to think of myself as a giver: I’m giving my clients information they didn’t have before, information they can use to make smarter decisions. Here are a few ways
I’m teaching Questionnaire Design again this summer at the University of Michigan’s Summer Institute in Survey Research Techniques. I have a really diverse group of students: three of them work at the

This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending
A client of mine is a social service agency. One of their smallest programs (serving about 40 clients at any given time) offers case management for individuals involved with the
Winter is almost over! Q1 is usually slow for me, but not this year! Here are a few of the things I’ve been working on: A consumer survey about New Year’s
What I do: I tell stories with data. I collect information using surveys, interviews, and focus groups, and then I help companies and organizations make smart decisions based on what people are
Last year, I went on a mission to do more qualitative work. I went to RIVA training, pitched myself as a moderator, and connected with tons of other “quallies” at
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I saw this sign in Buenos Aires the other day and stopped for a second. Not only do I love the variety of words for bus in Latin America (autobus,
I’ve spent most of my life in the eastern time zone– even Michigan, to many people’s surprise, is on EST. One of the most discombobulating things about moving to New
Like everyone else I know, I got a little obsessed with Serial at the end of last year. In case you’ve been living under a rock, Serial is a podcast
I set some goals for the year last January and tracked my progress every quarter (here, here, and here!). Now it’s time for the year-end review of progress against my
Compared to a lot of people, I’m pretty organized. I always invoice on time (and pay on time). I never miss meetings or deadlines. I know where everything is. But