A US city wanted to create an advertising campaign to boost tourism as well as relocations, but were unsure of perceptions of their campaign options.
Case Study: Advertising
Identifying Advertising Campaign Direction
Using a sequential monadic concept test with three potential campaign options, Southpaw Insights surveyed 1,500 Americans about each campaign’s appeal, uniqueness, and call to action.
This city identified a campaign direction that would be appealing to their target audience by looking at a combination of key metrics and open ended interpretations of each campaign’s main message.
