A non-profit with a new online retail store wanted to make sure their users had the best possible experience when purchasing products.
Case Study: User Experience
Distinguishing User Satisfaction of an Online Retail Store
We surveyed 1,238 shoppers to understand their experience using and trusting the website as well as to gauge the ease of setting up an online account.
Overall the online retail store received rave reviews; however, there were a few aspects, such as customer service, that we identified as problem areas in need of attention.
