Case Study: Financial Services

Building trust with Canadian credit card users

Challenge: A credit card company recognized that the landscape of consumer trust and loyalty is shifting; they wanted to understand what this meant for them.

Approach: We conducted a 2-week online bulletin board among Canadian Millennials, asking about trusted brands and testing initiatives the company was considering.

Result: The client learned what was behind consumers’ trust in financial brands, as well as guidance on finalizing their trust-building initiatives.