An established fitness brand was rolling out a new class and wanted to “test drive” it with consumers in two markets before a broader launch.
We conducted phone interviews with consumers in NYC and Miami, and then assigned them to attend a class in their area before coming together again for a focus group to give feedback on the class.
The company learned not only what worked and didn’t in the studio, but also which brand positioning consumers felt fit best with the offering.
MORE CASE STUDIES
Want to hear more? Get in touch!