The Power of Listening

One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.

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How Acting has Made me a Better Researcher

I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why. 

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Three Tips for Researching Hard to Reach Audiences

A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research. 

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