How Acting has Made me a Better Researcher

I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why. 

Share
Three Tips for Researching Hard to Reach Audiences

A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research. 

Share
Five Things We Did to Pull off In-Person Research in the Middle of a Pandemic

We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.

Share
Don’t Worry About the Cat and More Tips on Working from Home

Southpaw Insights has always been a remote team, and we're happy to share some of our favorite tips for working effectively from home.

Share