In the Room or on the Zoom?
I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm; we spent A LOT of time in focus group facilities (and languishing in airports). Now, it’s pretty much the opposite. I wouldn’t say […]
How Using Research and Insights Can Save Your Bacon
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that. We help our clients understand what people think, feel, and do – so […]
How Southpaw Navigated 2022
Another year in the books! Check out our 2022 journey below. Spotify Playlist Link Case Studies Link