Perspectives
About
Featured Perspectives
Explore new points of view—from practical tips to thought provoking discussions.
- Insights, Perspectives
Speed Meets Substance: Rethinking Innovation Research
Read how Southpaw helps teams balance agility with substance and rethink what innovation research can look like at every stage of the journey….
- Insights, Perspectives
The DNA of Southpaw: From Inspiration to Impact
We are a team of thinkers, strategists, storytellers, and researchers, each bringing unique strengths to the whole. We are deeply proud of our commitment to delivering inclusive research that reflects lived experiences in the real world, not just what’s easy…
- Insights, Perspectives
Speed Meets Substance: Rethinking Innovation Research
Read how Southpaw helps teams balance agility with substance and rethink what innovation research can look like at every stage of the journey….
- Insights, Perspectives
The DNA of Southpaw: From Inspiration to Impact
We are a team of thinkers, strategists, storytellers, and researchers, each bringing unique strengths to the whole. We are deeply proud of our commitment to delivering inclusive research that reflects lived experiences in the real world, not just what’s easy…
- Insights, Perspectives
The Other Side of Insight: Don’t Sleep on Quantitative
Qualitative research often gets the spotlight. But quant provides the evidence leaders need to make decisions with clarity and confidence….
- Insights, Perspectives
Going “Into the Wild”: The Power of Immersive Research
We share best practices for getting immersive work right, and highlight projects where observing people in their natural environments completely changed our clients’ strategies….
- Insights, Perspectives
What We’ve Been Up To This Summer: Immersive, Human-Centered Research in Action
Our recent projects showcase the breadth of ways Southpaw Insights helps organizations connect with the people who matter most….
- Insights, Perspectives
Grounded and Well-Rounded: Why Diverse Backgrounds Matter in Research
At Southpaw, our team is made up of people whose own lives and interests have shaped the way they uncover insights that matter most. Here are their stories……
- Insights, Perspectives
Beyond the Numbers: What Brand Trackers Miss ― and How to Fill the Gaps
If you’ve ever stared at a tracker report and thought, “Okay, but now what?” you’re not alone. This blog post explores where trackers fall short – and what you can do about it….
- Featured
Featured Case Study: Revealing the Experiences of Transportation Providers
A national organization wanted to understand the challenges, needs, and experiences of transportation providers who serve older adults and people with disabilities….
- Featured
Featured Case Study: Using Technology to Help Voters with Disabilities
A tech company with a voting machine product sought to gain insight into voters with disabilities and explore ways election officials and technology could better meet their needs.…
- Insights, Perspectives
Why ESG Still Matters in 2025 (Even if the Headlines Say Otherwise)
In our latest blog post, we explore how today’s most forward-looking companies are reframing ESG as a lens for better decision-making….
- Insights, Perspectives
Leading by Learning: What Our EcoVadis Success Means
In this blog post, we reflect on our recent EcoVadis assessment and share three takeaways from the experience….
- Featured
Featured Case Study: Building Empathy with Consumers
A national food company sought to connect with their core consumers to foster genuine empathy….
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