Perspectives
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Featured Perspectives
Explore new points of view—from practical tips to thought provoking discussions.
- Insights, Perspectives
Beyond the Numbers: What Brand Trackers Miss ― and How to Fill the Gaps
In our latest blog post, we explore how today’s most forward-looking companies are reframing ESG as a lens for better decision-making….
- Featured
Featured Case Study: Revealing the Experiences of Transportation Providers
A national organization wanted to understand the challenges, needs, and experiences of transportation providers who serve older adults and people with disabilities….
- Insights, Perspectives
Beyond the Numbers: What Brand Trackers Miss ― and How to Fill the Gaps
In our latest blog post, we explore how today’s most forward-looking companies are reframing ESG as a lens for better decision-making….
- Featured
Featured Case Study: Revealing the Experiences of Transportation Providers
A national organization wanted to understand the challenges, needs, and experiences of transportation providers who serve older adults and people with disabilities….
- Featured
Featured Case Study: Using Technology to Help Voters with Disabilities
A tech company with a voting machine product sought to gain insight into voters with disabilities and explore ways election officials and technology could better meet their needs.…
- Insights, Perspectives
Why ESG Still Matters in 2025 (Even if the Headlines Say Otherwise)
In our latest blog post, we explore how today’s most forward-looking companies are reframing ESG as a lens for better decision-making….
- Insights, Perspectives
Leading by Learning: What Our EcoVadis Success Means
In this blog post, we reflect on our recent EcoVadis assessment and share three takeaways from the experience….
- Featured
Featured Case Study: Building Empathy with Consumers
A national food company sought to connect with their core consumers to foster genuine empathy….
- Insights, Perspectives
Making Insights Work: 5 Mistakes That Undermine Actionability and Impact
In our latest blog post, we unpack five common mistakes that keep insights from turning into impact − and how to avoid them….
- Insights, Perspectives
Winning Hearts and Minds: The Power of Inclusion and Authentic Communication
In our latest blog post, we explore intersectionality and outline ways to make research more identity-aware and messaging more authentic….
- Perspectives
Southpaw’s 2024 Wrapped
Happy new year! 2024 saw Southpaw Insights get to a whole new level with some amazing clients, hard-hitting projects, and fantastic accomplishments….
- Insights
Southpaw vs. AI: A Qualitative Analysis Showdown
Our latest study explored the pros and cons of different AI tools….
- Insights
Inside the World of Insights Professionals: Challenges, Roles, and Relationships
At Southpaw Insights, we partner with clients to uncover what drives their target audiences. But this time, we turned the mirror around to get a rich understanding of insights professionals themselves….
- Press
More awareness, high support for abortion services in Massachusetts
We were thrilled to see our work with Tides for Reproductive Freedom, a BIPOC-led abortion fund, featured in GBH!…
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