Perspectives
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Explore new points of view—from practical tips to thought provoking discussions.
- Featured, Methodology, Strategic Insights
What Americans Refuse to Give Up
When money is tight, what do you refuse to give up?…
- Featured, Thought Leadership
The American Economy Has a Visibility Problem
Team Southpaw spent our summer talking to Americans about money. Not just how much they have or what they’re spending, but what it actually feels like to manage their lives right now….
- Featured, Methodology, Strategic Insights
What Americans Refuse to Give Up
When money is tight, what do you refuse to give up?…
- Featured, Thought Leadership
The American Economy Has a Visibility Problem
Team Southpaw spent our summer talking to Americans about money. Not just how much they have or what they’re spending, but what it actually feels like to manage their lives right now….
- Featured, Thought Leadership
How People are Quietly Redesigning their Lives Under Financial Pressure
Early reflections from The American Strain, Southpaw’s new mixed-methods study on financial pressure, tradeoffs, and everyday life….
- Featured, News
Our 2025 Impact Report
At Southpaw, we care a lot about people, community, and doing business thoughtfully. We wanted to share a few ways we’re putting them into action….
- Thought Leadership
Research That Powers Social Good
Social impact organizations need insights that illuminate today’s challenges around shifting needs, limited resources, and rising expectations….
- Thought Leadership
Unlocking The Value in Hidden Markets
This guide is a great starting point to finding overlooked niches and opportunities for business growth….
- Thought Leadership
The Precarious Middle: What We See When We Listen More Closely
Many Americans feel like they should be further along financially than they are. Our study dove into how people are experiencing their finances today….
- Strategic Insights
Speed Meets Substance: Rethinking Innovation Research
Read how Southpaw helps teams balance agility with substance and rethink what innovation research can look like at every stage of the journey….
- Strategic Insights
The DNA of Southpaw: From Inspiration to Impact
We are a team of thinkers, strategists, storytellers, and researchers, each bringing unique strengths to the whole. We are deeply proud of our commitment to delivering inclusive research that reflects lived experiences in the real world, not just what’s easy…
- Methodology
Going “Into the Wild”: The Power of Immersive Research
We share best practices for getting immersive work right, and highlight projects where observing people in their natural environments completely changed our clients’ strategies….
- Methodology
The Other Side of Insight: Don’t Sleep on Quantitative
Qualitative research often gets the spotlight. But quant provides the evidence leaders need to make decisions with clarity and confidence….
- Methodology
What We’ve Been Up To This Summer: Immersive, Human-Centered Research in Action
Our recent projects showcase the breadth of ways Southpaw Insights helps organizations connect with the people who matter most….
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